Orange Broadband
Integration of Mobile, Fixed-Line and Broadband plus business communications services.
Orange today achieves a historic milestone in UK communications,
uniting mobile, fixed-line and broadband under one brand for both consumers and businesses, offering a one-stop-shop solution that will radically simplify how we communicate.
Customers of Wanadoo, Equant and Etrali – the internet and business-to-business arms of France Telecom – as well as Orange’s existing mobile base, will begin to enjoy the benefits of simple and convenient access to the most powerful combination of telecommunications services available in the UK, as the companies unite under the Orange brand.
In its first demonstration of integrated communications, information and entertainment services, Orange launched a new nationwide broadband service offering free internet access plus free calls from fixed-line to Orange mobile phones.
Today also marks the creation of Orange Business Services - a single banner for all of the group’s business communications services which builds on the strength of the Orange brand in business and reinforces its position in the global market. Business customers across 220 countries and territories will now benefit from one of the industry’s broadest product portfolios and a simplified customer experience.
The evolution of Orange from mobile company to total communications provider, is at the heart of France Telecom’s NExT strategy for integrated telecommunications, which will see the company use Orange as its flagship brand worldwide, supported by a major through-the-line marketing campaign across Europe.
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